When it comes to producing your business podcast, less is more. In this 30 Second Podcast Tip, FieldCast Chief Content Officer Ted Canova explains how too much production in a business podcast can get in the way of storytelling.
It’s optimal to start each episode with catchy theme music, then look for 2-3 points to add sound throughout the episode. Music that fades or stings out to end a conversation, or ambient sound that conveys the feeling or emotion of the conversation are great options.
No matter what production choices you make, remember that in business podcasts it’s better to do less.