Make Your Company Podcast a Must-Listen for Your Employees
Strategy

Make Your Company Podcast a Must-Listen for Your Employees

By January 24, 2022No Comments

You’ve launched your company podcast, but how do you make sure your employees are listening? FieldCast Chief Content Officer Ted Canova recommends mixing nice-to-know information, like insights and background from your host and guests, with need-to-know information, like breaking news or unveiling a new product. If your company podcast is fun to listen to and has information your employees can’t get anywhere else, it will become a must-listen for all your employees.

About FieldCast, LLC 
Milwaukee-based FieldCast is the voice of business. FieldCast developed the first private podcasting system for business. FieldCast tools and services allow companies to securely engage their teams through the convenience of mobile devices and the voices of company leadership. Business users can create a podcast in minutes with FieldCast’s platform or turn to the company’s veteran podcast pros to help create private content that adds passion, personality and connection to the workplace. Podcasts are delivered on the most secure private podcasting platform, with desktop recording and detailed listener analytics included. For more information, visit fieldcast.co.
About Ted Canova
From broadcasting to podcasting, Ted has led award-winning newsrooms in Boston, Minneapolis and Providence. He hired and mentored diverse staffs and produced innovative coverage on television and radio. In 2008, Ted started his first podcast which served as his very own R&D for everything he brings to FieldCast today. With unemployment at 10%, he launched Job Talk America from a bedroom in his house to help people find jobs. In 2016, he created and served as Executive Producer for In The Thick for the Futuro Media Group (producers of NPR’s Latino USA). In 2016, to counter the polarization gripping America, he started the Front Porch Movement giving the average person a voice. A year later, he created The Tour, bringing listeners into his intimate conversations with world famous and emerging musicians. Ted has also created, produced and still hosts podcasts for clients, including the Genius of Wellness. In the last 12 years, Ted has been a thought leader in the podcasting world and today brings us his passion, production and partnership to each and every project.