You’ve launched your company podcast, but how do you make sure your employees are listening? FieldCast Chief Content Officer Ted Canova recommends mixing nice-to-know information, like insights and background from your host and guests, with need-to-know information, like breaking news or unveiling a new product. If your company podcast is fun to listen to and has information your employees can’t get anywhere else, it will become a must-listen for all your employees.