Companies have had no choice but to move faster during the coronavirus. In this episode of Shaping Culture podcast, Jill Smart, President of the National Academy of Human Resources talks about the elevated role of HR during this crisis. “I think repetitive communications is fundamental. People need a lot of reassurance now and a lot of duplicative messages that shows the consistency and the transparency can really go a long way to really deepen the culture and deepen the employees engagement and sense of belonging.”