Free lunches, dressing in jeans and ping pong tables will get you only so far. In this episode of Shaping Culture podcast, David Brear, CEO at 11:FS, a worldwide company creating digital financial services for banks, pinpoints how to transform company culture, if you’re willing to do four things.

“Culture is only really important if you’re willing to prepare to hire, fire, train and reward on it….you’re showing to your team the importance of the things that you think disproportionately make you as an organization successful,” says Brear.