What we’re seeing is unprecedented. The coronavirus has many parts of our lives coming to a halt. But more people are working from home which is going to test the effectiveness of workplace culture.

“You have a lot of companies who say they care about their employees and they care about their customers and how they’re responding to the coronavirus actually is where the rubber meets the road,” says Sheridan Orr, Chief Marketing Officer for Built In, a social network connecting tech companies with tech professionals through content and events. “Strong cultures should really persist wherever the employee is.”

The Challenges

Before the coronavirus outbreak, we saw remote working on the rise, whether it was WFH or in shared office spaces like Impact Hub, We Work or Staples. In this episode of “Shaping Culture” podcast, Orr describes how to collaborate remotely with employees.

Build Trust

Employees may be out of sight, out of mind but for WFH to succeed, both sides need to start with the same understanding. “Set clear expectations for remote workers as to what communication best practices look like at the company,” reports the MIT Sloan Management Review.

Create Internal Communications Podcasts

Companies are turning to podcast companies like FieldCast to help produce episodes to keep employees informed and inspired in a sustained, memorable and entertaining fashion.

Stay Connected

Encourage employees to touch base periodically through tools like Slack, which creates a “virtual water cooler” for remote workers.

Maintain Meetings

As tempting as it may be to drop meetings and one-on-ones from your calendar, maintain them using tools like Zoom.

Make Scheduling Simple

Workers may live in different time zones so be sure to “choose a time that works for everyone’s workday,” says Connecteam, the all-in-one employee app for remote workers.

“I think of brand as the outward manifestation of who the company says they are and culture is the inner manifestation of who you say you are to your employees….it’s really important that the culture is aligned with the brand,” concludes Orr.

Listen to our conversation with Orr in our “Shaping Culture” podcast.

Listen Now